LinkedIn Branding for Pro Athletes
TURN YOUR ATHLETICCAREER INTOBUSINESS INFLUENCE
We help athletes build authority on LinkedIn and unlock opportunities beyond sports — from brand partnerships to speaking engagements and advisory roles.
5,371 likes
Michael Carter-Williams
2014 NBA Rookie of the Year · Entrepreneur
Why LinkedIn
MOST ATHLETES FOCUS ON INSTAGRAM.
BUT THE MOST POWERFUL OPPORTUNITIES LIVE ON LINKEDIN.
Executives.
Investors.
Startup founders.
Corporate partners.
When athletes build influence on LinkedIn, their story reaches the people who make decisions.
Our Mission
We turn athletes into thought leaders and unlock opportunities beyond sports.
LinkedIn gives athletes access to executives, investors, and companies that shape the business world.
Our mission is to help athletes build influence that lasts long after their playing career ends.
The Opportunity
YOUR CAREER HAS A WINDOW.
YOUR BRAND DOESN'T.
LinkedIn is where sponsors research you, where business opportunities start, and where your post-career network lives. It's the #1 platform for professional credibility — but most athletes aren't using it.
The athletes who build a brand beyond their sport — the ones landing board seats, media deals, and equity partnerships — are the ones who start early. We make that easy.
“Your playing career has an expiration date. Your personal brand doesn't.”
What We Do
SERVICES
PROFILE
OPTIMIZATION
We rebuild your LinkedIn from the ground up — headline, about section, experience, and media — so it positions you as a thought leader, not just a player.
Every element is crafted to tell your story and attract the right audience: sponsors, media, investors, and future business partners.
CONTENT CREATION
Weekly posts crafted in your voice that showcase your insights, values, and off-field ventures. Consistent, polished, and built to drive engagement.
STRATEGIC NETWORKING
Targeted connection requests and engagement strategies to put you in front of sponsors, investors, media, and the people who matter for your next chapter.
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Athletes
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Engagement lift
0M+
Impressions
0%
Retention
“Athlete's Pen transformed my LinkedIn from a dead page into a real business asset. I've had three sponsors reach out directly from posts they created for me.”
NBA Player
8-Year Veteran
“I didn't even know what to post. Now I get messages every week from people who want to work with me — all because of the content AP puts out.”
NFL Wide Receiver
Active Roster
Who We Are
MICHAEL CARTER-WILLIAMS
Advisor
Former NBA Rookie of the Year helping athletes build opportunities beyond the game.
Athletes already have the credibility.
We help them build the voice.
Get Started
LET'S
BUILD.
Tell us about yourself and we'll be in touch within 24 hours.